Groupthink Traps That Lead to Energetic Mistakes. How to Shield Your Life from Collective Social Stagnation. What do you do when the herd is leading to danger? You awaken or die. Have you ever walked into a room, a workplace, or scrolled through social media and felt a sudden wave of irritation, judgment, or anxiety out of nowhere? You didn't suddenly change—you just walked headfirst into Collective Social Friction. Human groups naturally generate a heavy "herd consciousness.